Minusplusplus is a fictional Silicon Valley start-up, developing products which reflect upon the shortcomings of a technologically induced "better world" promised by the Californian ideology that is spreading from Silicon Valley around the globe. The company is run as a multi-platform art and research project, appropriating advertisement and corporate language to engage with overlooked cultural, social, and political roles of (digital) technology and works towards prototyping alternatives in the space between art, technology, activism and startup culture.
Minusplusplus comes fluidly into existence through installations, lectures, artistic experiments and design prototypes, as well as its online presence.
Minusplusplus Official Website
*Installation views photographed by Franziska von den Driesch.